Hard Work & Birth
STAR FIRE STORY
Start Business
Shaney’s business partner, Angel, graduated from university and entered the society. Her first job was in sales in a company that produced and sold CABLE Assembly which is located in Guangdong, China
She was promoted to the sales manager within 2 years because of her diligence, honesty, and supporting from customers. After being promoted to sales manager, She worked harder and achieved a performance of more than 40 million RMB. In the sixth year of the company, She quit decisively and started her own business!
During the entrepreneurial period, She went to the market during the day and visited 4-5 customers per day regardless of wind, rain, or sun. When she came back in the evening, she would sort out customer information and the meeting minutes of the day’s talks and find out the real needs and pain points of the customers. Sometimes she was so busy that she had only one meal a day.
In this way, after day-to-day efforts, in the third year of entrepreneurship, She finally earned the first bucket of gold in her life and made the first 1 million in her life. This is a good thing, but sometimes God wants to put oneself through the mill, He/She will bear more hardships and experience more setbacks, which will make his/her mind become more firm and mature!
Business crisis
After following up for as long as 2 years, a foreign customer finally placed a bigger order with Angel, the customer also paid a 30% deposit according to the contract terms, She was ecstatic, and immediately contacted the manufacturer to prepare raw materials, the manufacturer produced the sample after 7 days, and after 20 days, the end customer finally approved the sample, but in this short 27 days, the raw materials raise up approx. 20%, The supplier requested to have the cost up, Angel also reported this to the customer. However, the end customer thought that the agreement had been signed and was not willing to change the unit price.
Forced to negotiate with the manufacturer for a period of time, they each absorbed 50% of the cost, originally thought it could be solved perfectly, but the result was that when the goods were delivered to the end customer, they found that the specifications of the mass-produced goods were different from the golden samples. The customer is required to return all the goods and bear all the freight costs by Angel’s company.
The supplier promised to absorb 50% of the cost, but they did not want to lose the profits, So, the supplier changed the specifications of the cable, but without notice to Angel, However, the customer’s IQC inspection strictly found this problem, and it is not acceptable to change the specifications without pre-notice and re-approval, which the end customer thinks is a kind of dishonest and cheating!
The Mass Production goods are different from The golden sample provided to Angel and the shipment inspection report provided was also false. At that time, because Angel was on a business trip, and Sincerely trust the manufacturer, She only asked for the shipment inspection report and did not inspect the mass goods on-site.
In any case, the end customer would not understand that she had to bear the loss of nearly one million RMB. After the incident happened, this irresponsible manufacturer refused to answer the phone, refused to meet, and refused to take any responsibility. Angel’s company went bankrupt!
Star Fire was born
She was very sad and fell ill and spent a month in the hospital before recovering. Shaney has been with her, encouraged her, enlightened her, and told her that many excellent entrepreneurs fall and failing, but keep on Trying again, getting back up, and getting a success story, after some time, Angel finally recovered and rekindled hope and enthusiasm for life, all thanks to Shaney
Shaney & Angel are college classmates, and their relationship has always been very good, They are both brave to take responsibility, highly responsive to customers, and are people with dreams.
Shaney also has the idea of starting her own business, and she focuses on 10 years of experience in the CABLE Assembly/ HUBs/ Networking wiring system industry as well.
After a month of repeated thinking, Shaney & Angel decided to sell their house and use it as capital to restart the business journey. They must invest in factories, the strategic cooperative factory that can 100% control cost, quality, delivery, service etc.
Even when meeting better supply chain resources, It is also necessary to ensure that the quality and on-time delivery can be controlled very well, They hire an on-site professional QA person to check every lot of shipment quality before shipping.
Each batch of shipment must be inspected according to the AQL, In addition to the inspection of Product appearance, Product dimension, and performance, the product will be dissected according to a certain proportion to confirm whether the internal structure is consistent with the approved drawings and the approved golden samples!
Every batch is implemented according to AQL sampling!
Shaney is responsible for sales marketing, and Angel is responsible for supply chain management, signing the honest cooperation, quality assurance, and environmental compliance agreement with each partner and sealing it. The seal also means that the business partner should bear the corresponding legal responsibility, effectively supervise the quality of each batch of raw materials and products, and is highly responsive to the customers!
Therefore, DONGGUAN STAR FIRE HARDWARE ELECTRONIC TECHNOLOGY CO., LTD. Was born In this background, the past issue is a painful experience of the company, this will be strict control of the supply chain management of each link, strict control of the production process, and quality management of the company, this will be a highly reliable company worthy of customers!
We Believe
Life, we are not afraid of failure, afraid you don’t try again!
Every journey in a person’s life has its own special meaning, every step brings its value.
Don’t be afraid of failure, face challenges bravely! Wherever you fall, you will rise up bravely! Honest, Efficient, Pragmatic, and enterprising people will eventually have a better tomorrow! Thanks for our meeting, let us witness more beautiful communication, interaction, and sincere cooperation in the future!
What We Do
We provide Cable Assy / Hubs / Networking Wiring System/Industrial Networking Communication products and integrated services for customers. Since was operated in 2006, the company has provided high-quality products and customer service to more than 1000 domestic and foreign customers.
HDMI Cables, Displayport Cables, USB Cables, Type C cables, DVI Cables, VGA Cables, Fibers, HDMI AOC Cable /DP AOC Cable etc.
Networking Cables, Patch Leads, RJ45 Modular Plug, Keystone Jack, Panel etc.
Industrial switches, industrial optical modules and so on
About Star Fire
Dongguan Star Fire Hardware Electronic Technology Co., Ltd. began to operate in 2006, the headquarters is located in the beautiful city of Dongguan, Guangdong province, is a research and development, production, sales, Sourcing, logistics in one integrated service company, the main manufacturing bases are located in Guangdong Dongguan, Guangdong Zhuhai, Guangdong Shenzhen, in 2017,
In order to expand more domestic and foreign markets, to help the majority of customers to further enhance the competitiveness of supply chain costs, we and long-term strategic partners in Jiangxi, Hunan to jointly invest mainland factories!
Our company has a complete and scientific quality management system, with about 500 employees, including 15 R&D engineers, 30 sales person and 15 QC person. The products have gone through a series of reliability and dependability tests before the formal production.
The laboratory has 2 sets of TDR equipment, salt spray testing machine, plug and pull force testing machine and tension testing machine. High and low temperature testing machine, bending resistance testing machine, etc., in order to ensure the quality of products, in strict accordance with the ISO operation process, products through IQC/IPQC/OQC inspection
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